The reality is that 99% of us are not getting enough essential fiber from diverse whole foods in our diets to support gut and general health.

Floura Fiber Bar is the most concentrated, diverse fiber bar on the market, delivering 13g of fiber from 12 different whole plants in every bar—that's 40% of your recommended weekly fiber diversity in a single, delicious snack.

Floura transforms what the food industry discards—fruit rinds, cores, and trimmings from watermelon, cantaloupe, honeydew, mango, pineapple, and apples—into nutritional powerhouses that fuel your microbiome and support athletic performance.

13g of Diverse Fiber That Fuels Your Gut Microbiome – Athletes with diverse, healthy gut microbiomes show enhanced endurance, better recovery, and improved immune function. Floura delivers fiber from 12 whole plants. This diversity feeds different beneficial bacteria in your gut, which produce short-chain fatty acids (SCFAs) that support energy metabolism, reduce inflammation, and strengthen your gut barrier—critical for athletes under training stress.

Upcycled SuperFiber Flour – Every Floura bar contains their proprietary SuperFiber flour made from fermented watermelon rind, cantaloupe, honeydew, mango, and pineapple—parts of fruits that would normally be discarded. This upcycling process has saved over 100 million pounds of produce from landfills while creating one of the most nutrient-dense fiber sources available. The fermentation process increases bioavailability and creates additional beneficial compounds that support gut health.

Clean Ingredients Without Emulsifiers, Refined Sugar, or Fillers – Built on apple paste (not date paste like most bars), Floura contains no emulsifiers that can damage gut barrier function, no refined sugars including corn syrup, and no artificial ingredients. Just real fruit, seeds, nuts, and natural flavors. At 140 calories and 8g of naturally occurring sugars per bar, it fuels you without spiking blood sugar or compromising your nutrition standards.

Five Flavors That Taste Incredible – Vanilla Rooibos, Raspberry Rose, Mango Cardamom, Blueberry Matcha, and Brambleberry Lavender aren't typical protein bar flavors—they're Jeni Britton's signature culinary creativity applied to fiber nutrition. Each flavor combines real fruit with thoughtful spices and herbs (rooibos tea, rose, cardamom, matcha, lavender) that elevate these bars beyond typical athletic fuel into something you actually look forward to eating.

How to Use Floura Fiber Bars

Eat one bar daily to provide 46% of your daily fiber needs and 40% of weekly fiber diversity in a single serving. Take for your lunch break or pre-workout snack. Pair with protein within 30 minutes after training to support gut barrier repair and immune function.

Pro Tip: Start with one bar daily if you're not used to high fiber intake, allowing your gut microbiome to adapt over 1-2 weeks before increasing frequency.